Technology
Tomorrow's Tech Today for Non Fungible Brands *
For over four years, Web3 was at the heart of everything we did. From NFTs to the metaverse to XR, we did pioneering work and delivered a string of industry firsts — always in service of pushing what marketing channels could do. New touchpoints, new audiences, new horizons.
Now our focus is shifting back to the strengths we've built over decades: creative direction, social media, and personal branding — combined with hands-on AI expertise and the AI-supported execution of digital and creative projects.
What was once barely imaginable is possible today: creativity, quite literally, knows no bounds. As a pioneer, we're ready to do it again — for your brand too. Because one thing has never changed: everyone wants to be unique and unmistakable, simply #NonFungibleBrands.
Creative Lead & Execution
Nearly 30 years of expertise in the creative industry, with international experience and a network to match — a pioneer from day one, with a passion for everything digital.
Web3, Metaverse & XR
Pioneering work since 2022 — projects, keynotes, and hands-on workshops, built around technologies that are here to stay as a meaningful extension of existing marketing channels.
Personal Branding
Data-driven LinkedIn & social media strategies for executives and companies, with a proven track record since these channels first launched in Europe.
AI Expertise
Deep understanding built on years of daily hands-on use. Acting as a translator, teaching through courses, workshops, and talks. Applied with purpose, for exceptional results.
Matthias Lechner
Creative Director for Design, Communication & Technology
Since 1997, I've been translating brands into the newest design language of their time: from layout to the early web, into the metaverse and the age of AI. I think of creativity, communication and technology as one, and build bridges between the classic and digital worlds.
- 1997
- Started as an infographiste in Paris, junior art director in Bolzano from 1999, art director in Innsbruck from 2003
- 2007
- Self-employed with my own agencies, including P&P Marketing and Factor Innsbruck
- 2022
- Founder and managing director of NFBrands.X GmbH
- 60+
- Keynotes, workshops and talks since 2022 in Austria, Germany, Italy and Ireland
Future Technologies & Story Branding at futureOne (AI and humanity) · Advisory board member of kreativland.tirol
A fresh start for you, too?
Have a project you'd like to discuss? Of course, I'm reachable for you even while our website is still under development.
* Non Fungible Brands
Non-fungible: a term borrowed from the blockchain world for a digital original that cannot be replaced by anything else. That’s exactly what we want for every brand – whether or not it has ever touched Web3. Unique. Unmistakable. Non-fungible. We call that #NonFungibleBrands.