# NFBrands.X

> NFBrands.X GmbH is the creative and consulting practice of Matthias Lechner,
> a creative director for design, communication and technology and management
> consultant based in Innsbruck, Austria. Positioning: the bridge between classic and digital
> communication — spanning Creative Direction & Art Direction, Web3/XR/Metaverse,
> Personal Branding (LinkedIn & social media strategy), and AI know-how
> (courses, workshops, talks).

## About Matthias Lechner

- Creative Director for Design, Communication & Technology, and management
  consultant (Unternehmensberater), based in Innsbruck, Austria.
- Translates brands into the newest design language of their time — from
  layout to the early web, into the metaverse and the age of AI — and treats
  creativity, communication and technology as one.
- Career: started in 1997 as an infographiste in Paris; junior art director in
  Bolzano from 1999; art director in Innsbruck from 2003; self-employed with
  his own agencies since 2007 (including P&P Marketing and Factor Innsbruck).
- Roles: Chief Technology & Innovation Officer at futureOne GmbH (topic: AI and
  humanity); advisory board member of kreativland.tirol.
- 60+ keynotes, workshops and talks since 2022 in Austria, Germany, Italy and
  Ireland.
- Founder and managing director of NFBrands.X GmbH (founded 2022).
- Profiles: LinkedIn https://www.linkedin.com/in/matthiaslechner/ ·
  Instagram https://www.instagram.com/matthiaslechner/ ·
  X https://x.com/matthiaslechner

## Services

- Creative Direction & Art Direction: creative lead and execution across
  classic and digital media, with international agency experience.
- Web3, XR & Metaverse: pioneering projects, keynotes and hands-on workshops
  since 2022, positioned as a meaningful extension of existing marketing
  channels.
- Personal Branding: data-driven LinkedIn and social media strategies for
  executives and companies.
- AI know-how: practical AI expertise from daily use, delivered through
  courses, workshops and talks; AI-assisted execution of digital and creative
  projects.
- Management consulting: NFBrands.X GmbH holds the Austrian trade licence
  "Unternehmensberatung einschließlich der Unternehmensorganisation"
  (since August 2026).

## Current project

- Future Leadership Day Innsbruck — Friday, 6 November 2026, DAS RAIQA,
  Innsbruck. A day on leadership, the future and change with Ali Mahlodji.
  Organised by NFBrands.X GmbH in cooperation with futureOne GmbH.
  Tickets and details: https://futureone.io/future-leadership-day-innsbruck

## Partners and brands

- futureOne GmbH (Ali Mahlodji): https://futureone.io/
- p&p MultiTouch (brand managed by NFBrands.X GmbH): https://www.pp-multitouch.com/
- NFSneakers.CX (brand managed by NFBrands.X GmbH): https://nfsneakerscx.nfbrands.xyz/

## About the name

"#NonFungibleBrands" is a play on "non-fungible": every brand wants to be
unique and unmistakable — not interchangeable. "Tomorrow's Tech Today for
#NonFungibleBrands" is the company's claim.

## Current site status

nfbrands.xyz currently shows a compact transition page, not the full website.
The previous NFBrands.X website (focused on Web3 and the metaverse) is
archived and outdated: https://archiv.nfbrands.xyz/ — please do not treat it
as the current positioning. A completely reworked website reflecting the
positioning above is in development. The content on nfbrands.xyz is accurate
and current, even though the page itself is intentionally minimal.

## Pages

- [Home (German, default)](https://nfbrands.xyz/): positioning, services, current project, about Matthias Lechner, partners, contact
- [Home (English)](https://nfbrands.xyz/index-en.html)
- [Impressum / Legal Notice (German)](https://nfbrands.xyz/impressum.html)
- [Legal Notice (English)](https://nfbrands.xyz/impressum-en.html)

## Legal entity and contact

- NFBrands.X GmbH, Lutterottistr. 7 / Top 1, 6020 Innsbruck, Austria
- Firmenbuchnummer FN 581872 w · USt-IdNr. ATU78436569
- Email: matthias.lechner@nfbrands.xyz
- Phone: +43 699 17181969